Financial Influencers in Indonesia Must Be Licensed Under New OJK Rule

Indonesia’s Financial Services Authority (OJK) has introduced Regulation POJK No. 6/2026, setting new requirements for financial influencers to obtain official licenses or competency certifications before promoting cryptocurrencies, stocks, and other digital financial assets.

The move is aimed at strengthening protection for retail investors and limiting the spread of misleading financial advice on social media platforms.

Under the updated framework, influencers are also required to disclose any paid promotions and reveal financial interests tied to the assets they promote.

Alongside these obligations, financial platforms may be held accountable for influencer-driven promotional content. To ensure compliance, the regulator is empowered to impose fines of up to 15 billion rupiah and to take measures such as suspending or removing accounts that fail to comply with the rules.

Source: Jakarta Globe