Rachel Conlan to Exit Binance as Eowyn Chen Steps In as Interim CMO

Binance has confirmed that Chief Marketing Officer Rachel Conlan will step down from her position on June 15. To support the transition, Eowyn Chen, who formerly led Trust Wallet as CEO, will step in as interim CMO. Meanwhile, Conlan will remain as an advisor to support continuity during the handover period.

The leadership update comes as major cryptocurrency exchanges reassess their marketing strategies amid softer market conditions. Reflecting this broader shift, Bybit CEO Ben Zhou noted that the exchange plans to discontinue its Formula 1 sponsorship and reallocate resources toward more commercially impactful partnerships.

Source: CoinDesk